Shubhi leads the UK India Business Council’s Food & Drink Advocacy Group and Trade Promotion services based in Delhi.

With 17-plus years of experience in responsible positions and over 9 years with the United States of Department of Agricultural (USDA) at the U.S. Embassy in New Delhi as Senior Agricultural Specialist, Shubhi brings a vast amount of international and bilateral experience.

At USDA, Shubhi worked on numerous marketing, advocacy, and advisory projects garnering an in-depth knowledge of agribusiness, micro and macro economics, food safety-regulatory measures, regulatory & policy issues, and food & agricultural price policy/agricultural trade policy. Her hallmarks include in-depth understanding of both Indian and related international trade policy issues and she has worked on regulatory aspects related to agriculture, food, and beverage sector (including market access issues, WTO, SPS, and TBT) subjects in close association with various ministries/agencies under Government of India and Indian trade bodies.